EXPANSION

You might be a business that serves a local community. At some point, you would like to expand to a larger market. A website enables you to expand into a larger market. Making your goods or services available outside your immediate community will grow your business and revenue exponentially.

CREDIBILITY

A study performed in 2015 reported that nearly 85 percent of consumers feel that a small business with a website is more credible than one without. The same study further concluded that 65 percent of consumers consider companies with branded emails to be more credible than companies with generic email accounts such as Yahoo and Gmail.

The days of phone book ads, pens with your logo and matchbook advertising are long gone. If your small business does not have a website, you stand a good chance of becoming irrelevant.

GET DISCOVERED

The very same study reports that 90 percent of consumers rely on the internet to locate and evaluate local services and goods. These are astounding numbers that make it difficult to understand why all businesses don’t have websites.

FLEXIBILITY

Your company might still rely on printed materials for marketing and advertising, but these tend to be quite costly. And when it is time to update information, you have to pay for it all to be printed again.

Today’s consumers expect marketing campaigns to be fresh and constantly updated. Information and marketing on your website can be updated and edited at very little, if any, cost.

RELATABILITY

Consumers are much more likely to visit your website to learn about your business, services and goods than they are to pick up a phone and call. The ability to relate to your defined audience and build a healthy relationship begins with a website. You can use your website to tell the story about your business and this begins the relationship with your customers and clients.

SALES TOOLS

Websites for small businesses serve many purposes. The main objectives of a website are to inform, engage and convert. Your business website is most effective if it provides high-quality information, learns who your audience is, what they want and creates a sales funnel. If this is done right, sales are converted at a much higher rate than traditional sales methods.

IN THE KNOW

Back in the olden days, when people wanted to buy something or needed a service, they relied on print advertising, phone books and word of mouth. But those days are over. Your customers and clients aren’t finding you through the phone book, they are searching for your website.

SAVES MONEY

The cost of print marketing and advertising is quite high. Whatever message you have in the paid ad in the newspaper you can do on your website for a very small cost.

COMPETITION

There is no way you can compete with your competitors if they have websites and you don’t. Even if you have better products at a lower cost, nobody is going to know it unless your business has a website to get that information out.

MAKE MONEY WHILE YOU SLEEP

A brick and mortar shop has operating hours because employees like to go home to their families in the evening. A website never stops working and customers are making purchases even as you sleep.

Once you come to your senses and create a website for your business, call GA Tech Solutions and ask about our IT services.